Seeing people go from “i just can’t stick to it” to living fitness as part of their lifestyle, is what makes this approach different

How it started

Over 10 years ago, as a young trainer with a passion for helping people get fit and a determination to avoid expensive gym rent, our founder Theo began taking the “gym” to his clients instead — starting out with little more than a couple of weights and a willingness to train people anywhere with a bit of floor space.

What began as a practical solution soon evolved into a better way to approach fitness altogether — one that was more convenient, sustainable, and effective.

Since then, this approach has empowered more people each year to make fitness work for them and transform their health and shape.

Our purpose

To make fitness fit

Our mission

To TAKE fitness BEYOND THE GYM AND into spaces everywhere